Why it costs what it costs

Most brands will not tell you how a price is built. We will, because the number is the main thing we are asking you to trust us on.

What you are actually paying for

Four things, in roughly this order of size.

The product. What the factory charges us. This is the part where 45 years in the trade earns its keep. We buy direct and in bulk, so we pay less than a reseller going through two or three distributors, and we know what a fair factory price looks like because we have been quoting them for decades.
Getting it to you. Packaging and courier. This is a bigger share of a ₹499 order than most people expect, and it does not shrink just because the product is cheap. It is the single reason a ₹199 bottle sold online is almost always worse than it looks.
Payment and platform fees. Gateway charges, the store itself.
What we keep. The margin that lets this exist next year.

What you are not paying for

A licence fee for a name. Nothing here carries a markup because a logo is on it.
Celebrity endorsement. There is none.
An inflated strike through price. You will not see ₹1,299 crossed out to make ₹499 look generous. The price is the price.

Why some things here cost more than a ₹199 bottle

Because at ₹199 delivered, something has to give, and it is always the lid, the material or the wall thickness. We have seen the factories that make those. We could sell them. We decided the returns and the smell complaints were not worth it to you or to us.

Why prices will change

Resin and steel prices move. Courier rates move. When our costs fall we would rather pass it on than quietly keep it, and when they rise we will say so rather than shrink the product.

Where this goes

Right now we source these products, we do not manufacture them. That means one more margin sits between the factory and you. If this brand works, we bring production in house, and the first thing that changes is the price.